AnswerRails™
Trustworthy AI customer service for WordPress
AnswerRails is an AI support assistant for WordPress that won't embarrass you in front of your visitors — and won't quietly put your site in breach of AI-provider terms you've never read. Answers come from your content and cite their sources; when the answer isn't there, it says so plainly instead of inventing one.
Why it's different
- It won't embarrass you. Every grounded answer carries real source citations. When your content doesn't hold the answer, it admits it — no fabrication, no bluffing, no confident nonsense in your name.
- No middleman on your data. Conversations and chat logs live in your own WordPress database, and your knowledge syncs to your own AI-provider account — AnswerRails never sees, stores or meters your data, and there's no third-party platform in between. Consent, retention and privacy controls are built in, not bolted on — and provable, with server-side consent receipts and a privacy audit trail.
- We read the provider terms so you don't have to. We dropped Google Gemini when its API terms didn't fit an embedded public-site chat. We won't ship a provider whose terms put your site at risk — that diligence is part of the product.
- It tells you the truth about itself. A health dashboard shows in plain language what's answering, what's failing and why — and warns you before a model you rely on is retired. No silent degradation.
- Trust is not an upsell. Citations, honest answers, privacy machinery and health visibility are free on every site. Pro adds the leverage layer: provider choice, deep grounding, product & URL knowledge sources, analytics, lead and idea capture, and human escalation.
Who it is for
SMEs running WordPress who want fewer repetitive emails, trustworthy answers, and faster resolutions that keep customers happy.
Features
- Themeable chat widget — match your brand colour, with automatic dark mode and contrast-safe text. Visitors can move and resize the window on desktop; phones get a clean full-screen chat.
- Accessible to every visitor — built and tested to WCAG 2.2 AA: screen-reader announcements, full keyboard operation, visible focus, reduced-motion support, and contrast-checked theming. Verified on real assistive technology (NVDA and iPhone VoiceOver) — read the accessibility statement.
- Knowledge from your pages, posts and product data — answers cite their sources, and items stay in step with the content they came from. If a source page disappears, the assistant stops using it — with a clear status in your dashboard — rather than quietly serving stale text.
- Anti-fabrication safety rails: it admits what it doesn't know rather than guessing.
- Privacy-aware logging with consent and retention controls — consent is recorded as server-side receipts (including the exact notice agreed to), and visitors can withdraw it from inside the chat as easily as they gave it.
- Accountability built in: GDPR data-request tooling on every plan, plus a privacy audit trail recording legal holds, data-subject requests and blocked operations. Chat logs show which safeguard path produced every answer — and even a failed send during a provider outage leaves a record of exactly what the visitor saw.
- Visitor-input moderation on every plan — abusive messages are deflected before they ever reach your AI provider account, self-harm signals get a supportive reply with helpline signposting, and repeated abuse ends the session. Pro can tune the responses; the protection itself has no off-switch.
- Spam and abuse protection built in — rate limiting plus optional Google reCAPTCHA v3 with a tunable strictness threshold. Privacy-conscious: Google's script only loads for visitors who actually open the chat.
- Your choice of AI provider — OpenAI, Mistral, or Anthropic Claude — switchable in one click (Pro; the free tier runs on Mistral's zero-cost API tier).
- Human handoff (Pro): configurable escalation triggers for words like complaint and refund and phrases like speak to someone, with a structured escalation email so nothing gets lost.
- Conversation analytics that show answer quality and the gaps in your knowledge base — plus idea capture that turns real visitor questions into free market research (Pro).
Free vs Pro
| Feature | Free | Pro |
|---|---|---|
| Chat widget + on-site styling | ✓ | ✓ |
| Answers grounded in your content, with source citations | ✓ | ✓ |
| Anti-fabrication safety rails & structured, policy-checked answers | ✓ | ✓ |
| System health dashboard & diagnostics | ✓ | ✓ |
| Privacy-safe defaults, consent receipts & retention controls | ✓ | ✓ |
| GDPR data-request tooling & privacy audit trail | ✓ | ✓ |
| Visitor-input moderation (abuse & self-harm safeguards) | ✓ | ✓ |
| Spam protection (rate limiting + reCAPTCHA v3) | ✓ | ✓ |
| AI provider & premium-model choice | Mistral free tier | OpenAI · Claude · Mistral |
| Grounding depth (knowledge passages per answer) | Essential — top 5 | Deep — adjustable dial |
| Knowledge sources | Pages, posts, documents, JSON | + WooCommerce products & external URLs |
| Conversation analytics & knowledge-gap insights | — | ✓ |
| Sales-lead detection & idea capture | — | ✓ |
| Human-handoff escalations with email transcripts | — | ✓ |
| Advanced privacy controls (storage mode, auto-clear, identified logging) | — | ✓ |
The trust layer — citations, honest answers, health visibility — is free on every site. Upgrade to Pro for the leverage layer: your choice of providers and models, deep grounding, product & URL knowledge sources, analytics, capture, and human escalation.